The Australian real estate industry has become incredibly competitive in terms of marketing products, with the industry’s largest players constantly developing new and inventive ways for their clients’ property’s to be seen.
International real estate group, Harcourts have their own exclusive marketing product, the BlueBook, which is currently setting them apart from their competitors.
The BlueBook is an exclusive state-based, monthly publication which contains an extensive list of homes location within each of its regions.
As well as the print publication, Harcourts also produces the eBlueBook, which is…