Archive for Technology

Watch our YouTube Channel

Thursday, July 15th, 2010

Harcourts Bunbury now have their very own channel on YouTube.

We think YouTube is such a great idea, we decided to showcase some of our properties there.  We’re adding new properties each week so be sure to tune into our YouTube channel for a look at the latest property listings in the South West of Western Australia.

Watch us on YouTube here

Connect with us on Facebook

Thursday, July 15th, 2010

Facebook is a great place to share information, connect with family, friends and business – like Harcourts!

Connect with us today and get all the latest information on properties as they’re listed, investment opportunities and local gossip.

Connect with us here on Facebook

Follow us on Twitter

Thursday, July 15th, 2010

Harcourts Bunbury is now on Twitter.

Follow us to get up to the minute alerts of new property listings as soon as they’re listed.  You can communicate directly with the local Bunbury Harcourts team who now use twitter as another way of keeping you informed of local property, investment and finance news.

Click here to follow us on twitter

Harcourts Bunbury and the Harcourts International group have always had a strong technology focus.

Harcourts Bunbury have pushed this even further today with its launch to over 16 real estate websites, this makes  the Bunbury office to be the only real estate company to have so much internet coverage in the South West.

Instead on focusing on just one website, Harcourts Bunbury have gone for width of coverage.

Mr Richard Morgan, Managing Director of Harcourts Bunbury went on to say “It has given us some surprising results, like increases of enquiry through websites like www.homehound.com.au,  www.myhome.com.au, www.google.com.au and www.domain.com.au. Perhaps enquiries we may not have had if we didn’t have such a wide internet coverage.”

More changes are coming to Harcourts with QR codes, dedicate mobi versions of the websites and more.

If you are thinking of selling and want to take advantage of Harcourts Bunbury internet presence they can be contacted on (08) 9722 6666.

Communication and the Generation Gap

Friday, September 4th, 2009

Mr Richard Morgan, Managing Director of Harcourt’s Bunbury stated “The Differences today are more prominent between the generations, but it is more of a communication gap.”

“The different age groups tend to use different types of technology in various ways. From normal mail, email, sms and various other methods.”

“There has been increasing use though of the internet through all of the generations, and with technology growing and changing so fast perhaps it will increase communication rather than broaden the gap.”

“Harcourt’s are always trying to keep pace with these changes, one of these new changes are the use of QR codes.”

“These square bar code looking codes can be used to reference information through most mobile devices with a camera to quickly.”

Mr Morgan went on to say ”The use of QR code can simplify or make it easier for all ages to retrieve information about products, services, and details quicker as it can be done instantly as long as the user has access to the internet and a mobile device with a camera.”

The next time you see an image like this give it a try and see where it takes you.

For further information contact Richard Morgan, Managing Director Harcourt’s Bunbury on 9722 6666, www.bunbury.harcourts.com.au, Shop 15/22 Stirling Street, Bunbury.

Categories : Technology

Mr Morgan from Harcourts’ Bunbury confirmed what Jason Wills, the
Harcourts Head of Technology said about the groups ongoing leadership in the real estate sector has been further reinforced this week with its decision to add its property listings to Google Base.

Mr Wills went on to say that the move reflects Harcourts’ commitment to providing its clients properties’ with automatic exposure across all of Google search websites, including Google Base.

“According to comScore, over 56% of all Internet searches on ‘real estate’ and related terms are conducted on Google and their partner sites,” Mr Wills says.  “So it’s vital Harcourts is up at the forefront with Google’s new initiatives, given their sites are such a key source of enquiries.”

As Google has previously stated, Google Base (see www.google.com.au/base) is an extension of the company’s existing content collection efforts like web crawl, Google Sitemaps, Google Print and Google Video.  Also free, it offers a new way for people to submit their content to Google and to make it searchable online, with users able to upload their content to the Google Base database and then to assign it various “attributes” which will drive that content’s inclusion in search engine results.

“Harcourts property listings are being uploaded into the ‘Housing’ category,” Mr Wills explains. “Users who search that category via Google Base can refine their search results by selecting from various attributes such as location and bedroom number and then they see details on the relevant properties and their location on an adjoining map so all the information they need is there in one place.”

Mr Wills says Harcourts has opted to upload its listings to Google Base because is it committed to ensuring its clients’ properties have maximum exposure and potential buyers searching online have every available option to find Harcourts’ property listings.

“Google Maps has definitely proven to be a successful addition to our online offering and in time we expect Google Base will be an increasingly popular tool too, particularly when it’s further integrated into the main Google search engine,” Mr Wills says.

For decades Harcourts has prided itself as an industry ground-breaker in real estate technology.

“We see our investment in real estate technology as imperative to provide the public and our team with the best tools possible to ensure their real estate experience is productive and successful.”

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