The Australian real estate industry has become incredibly competitive in terms of marketing products, with the industry’s largest players constantly developing new and inventive ways for their clients’ property’s to be seen.
International real estate group, Harcourts have their own exclusive marketing product, the BlueBook, which is currently setting them apart from their competitors.
The BlueBook is an exclusive state-based, monthly publication which contains an extensive list of homes location within each of its regions.
As well as the print publication, Harcourts also produces the eBlueBook, which is an electronic version of the monthly publication, and is available through an online subscription.
Richard Morgan of Harcourts Bunbury is a strong advocate of the BlueBook and eBlueBook and believes that these products can only get bigger from here.
“The most important thing to note about the BlueBook in Western Australia is that both the print and electronic versions just seem to keep on growing and growing.
“Each edition now contains over 60 pages worth of homes and properties from all over Western Australia and it just keeps getting bigger,” said Mr Morgan.
According to Harcourts’ figures, the high-quality real estate magazine has quickly become one of the most real estate publications in the state, with a readership of around 40,000 and online subscriptions of 120,000 per month.
“If you are considering selling and want to play to a wider crowd then this could be the solution for you, after all the market is not always local. Furthermore, this is a great resource for buyers who want to quickly scan all that the market has on offer,” said Mr Morgan.
Mr Morgan can be contacted on 089722 6666 or subscribe online directly by www.wabluebook.com.au